Web development & software consulting · South Florida
Programmers keep a rubber duck on the desk and explain the problem to it out loud, because saying it plainly is where the answer starts. Same rule works for your business. Type the thing that's broken. The duck reflects it back, then hands it to me.
Sorted by a small script on this page. Nelson reads every one himself and replies within a business day.
What I'm hired for
Most of what comes through the contact form is one of these. If yours isn't, say so anyway.
New builds, rebuilds of sites that grew unmanageable, landing pages, speed and mobile fixes, and the technical repairs nobody else wanted to touch. You get something you can edit yourself.
Dashboards, intake forms, client portals, and workflow tools built for one specific job. Usually this replaces a spreadsheet that four people are afraid to open at the same time.
Ongoing fixes, new features, and API integrations on software that already exists including software whose original developer is long gone.
Selected work
The old WordPress build had gotten tangled enough that Diana couldn't change basic copy or swap a photo without calling for help.
I rebuilt it on a cleaner structure and a WordPress setup organized around the edits she actually makes. Pages, images, and text are now hers to change, and there's no developer in the loop.
See it live →From clients
Nelson completely revamped my counseling site, communicated the whole way through, and made sure I could manage it myself instead of depending on a developer. His WordPress expertise showed, and he explained every step.
Diana Garcia, MS, LMHC, DWTFTherapist in private practice · LinkedIn recommendation
Very professional and wonderful at balancing direction with helpful input. Prompt, dependable, and always met deadlines.
Eda RosaLegal team strategist · LinkedIn recommendation
How it goes
You always know which one we're in.
We talk about the business, the goal, and what's actually going wrong and before anyone mentions a technology. This is the duck part, out loud, with me.
Requirements, deliverables, cost, and timeline written down in plain language. No surprise line items later.
Work happens in stages you can see. Regular progress updates, and your feedback goes in while it's still cheap to change.
Tested, launched, and handed over with whatever ongoing support you actually need and which is sometimes none.
Who the duck reports to
I build websites, web tools, and software fixes for small businesses and growing teams that need real development work without agency overhead.
My background covers front-end and back-end development, databases, APIs, internal business applications, and the unglamorous work of figuring out why something broke. You work with me directly for the same person on the call, in the code, and answering your email six months later.
Start here
A few details is plenty. I'll come back with practical next steps, not a pitch deck.